Once upon a time, we were careful, deliberate readers who consumed media in an undistracted linear manner. We got a book and started at chapter one. The Internet changed all that. Unlimited data at our fingertips has turned us into hungry media predators as we jump and scan, cherry-picking information. In two decades, our brains have been rewired as we hunt for content, tapping feverishly into our devices.
Thanks to our brains’ neuro-plasticity, we can handle this data onslaught. While there’s no fear of suffering mental saturation, there is a danger: you do not want to be an old-school communicator. Twenty-first century information consumers demand that their content be served up differently. Whether you’re leading an important presentation or building a website that draws eyes, you need a new paradigm.
Making your communications digitally friendly is all about understanding how consumers want information presented. There will always be a place for good grammar, proper sentence structure and well-developed ideas, but you can also incorporate new digital tools like apps.
Whether you’re brushing up your presentation skills, creating a website to communicate with your customers, or writing an article for an industry website to burnish your career, give your communication skills a digital-age makeover by embracing these seven new rules: